About us.

Put your family’s future in the hands of someone you can trust. Choose Pure Cover. Pure Cover helps you save time and money by finding you the best UK life insurance quotes possible. We work with top life insurance brokers and providers to provide you with bespoke quotes for your specific life insurance needs.

Why choose Pure Cover?

We save you time and money.

Finding the best life insurance policy can be a hassle, and you’ve probably got enough on your plate. There are so many different providers out there now that it can take weeks to comb through and compare them all.

At Pure Cover, we’ve got a team of experts who have done the research for you. Let us take over, and we’ll save you time and money by finding you the best deal out there for your coverage needs.

Get a quote

We understand everyone is different.

If you’re looking for a life insurance policy that is unique to your situation, we can help you find it. Our network of independent brokers, advisors and insurance providers understand all the details when it comes to life insurance, and they work with you personally to help you understand your policy options better.

Having someone to answer your questions and offer unbiased guidance is priceless – especially when it’s free.

Get a quote

We help get you the best deals.

Pure Cover is a third-party, so you never have to worry about whether or not we have your best interests at heart. We’re not trying to hit sales numbers or make commissions – we’re here to educate and connect you with the best provider for your needs.

At Pure Cover, we don’t work for the insurance companies and we provide independent introductions to a range of experts who can help you find the best value life insurance for you.

Get a quote

Meet our authors

Amelia Thompson

Dr. Amelia Thompson is an esteemed expert in UK health insurance, with a career spanning over 25 years. A Cambridge graduate in Medicine and a Master's holder in Health Policy from the University of London, Amelia has made significant contributions to the field, notably in the development of consumer-focused health insurance products. Renowned for her ability to simplify complex concepts, she frequently shares her insights in leading publications and educational seminars. Her commitment to ethical practice, client service, and industry advancement makes her a trusted and influential figure in UK health insurance.

Andrew Richardson

Andrew Richardson is a highly respected expert in UK life insurance, with over 25 years of industry experience. Holding an honours degree from the London School of Economics and being a Fellow of the Chartered Insurance Institute, Andrew has made significant contributions to the field, including developing ground-breaking life insurance products. Known for his ability to simplify complex life insurance concepts, he regularly shares his insights through articles and workshops, empowering people to make informed decisions about their life insurance needs. His commitment to client service, education, and staying at the forefront of industry advancements solidifies his reputation as a trusted and leading figure in UK life insurance.

Benjamin Turner

Benjamin Turner is a highly regarded expert in UK funeral insurance, boasting a professional career that spans over 20 years. A University of Manchester graduate and a distinguished member of the Chartered Insurance Institute, Benjamin has significantly contributed to the field, notably in the creation of comprehensive funeral insurance products. Renowned for his ability to clarify complex concepts, he frequently shares his insights in leading publications and workshops. His commitment to client service, ethical practice, and industry advancement makes him a trusted figure in the UK funeral insurance landscape.

Jonathan Harvey

Jonathan Harvey is a distinguished expert with over twenty years' experience in the UK's life, health, and funeral insurance sectors. A Cambridge graduate and Fellow of the Chartered Insurance Institute, Jonathan has a proven track record in designing innovative insurance policies, and a strong reputation for making complex insurance matters comprehensible for the public. Known for his empathetic approach, he has helped thousands make informed decisions on their future security. Regularly contributing to leading publications and hosting educational workshops, Jonathan's commitment to client service and public education truly sets him apart in the insurance industry.

Types of Insurance

Explore the array of insurance options with Pure Cover, designed to safeguard every aspect of your life. From health to life, we’ve got you covered.

Life Insurance

Ensure your family’s future with Pure Cover’s life Insurance. Even in your absence, provide the best for your loved ones.

Income Protection

Secure your earning potential with Pure Cover’s Income Protection. Navigate life’s financial uncertainties with confidence.

Health Insurance

Invest in your health with Pure Cover’s comprehensive Health Insurance. Prioritise your wellbeing, because you matter.