Life Insurance Companies


Find the Best Life Insurance Providers: Our Honest Reviews to Help You Find the Best Policy

How to Choose Between Life Insurance Companies

If you’ve ever looked into life insurance before, you’ll know that there are hundreds of life insurance providers vying for your custom. To find the top life insurance companies, it’s wise to read reviews and testimonials, browse the terms and conditions carefully and look for a provider with an excellent reputation.

Consider the type of policy you’re looking for and compare terms and fees. Look for life insurance providers that enable you to tailor the product to suit your individual needs at a price that is affordable.

Find Best Life Insurance Quotes

We pride ourselves on offering expert, honest opinions and we aim to eliminate the confusion and uncertainty surrounding different life insurance policies to connect you with the leading life insurance companies.

As a customer, it’s natural to look for the top life insurers that are reputable, reliable and professional. Hopefully, this guide to the top life insurance companies will help you find the perfect insurance policy from a provider you can trust.

The Top 10 Life Insurance Companies

Our top 10 life insurers are listed below:

  • Aviva: one of the UK’s largest providers, Aviva is a leading brand that offers a diverse range of products in addition to free parent cover and grief counselling for children who have lost a parent.
  • Zurich: Zurich is one of the top life insurance companies in Europe. In 2016, this firm paid out on 98% of death claims.
  • Legal & General: is the UK's number one insurance provider according to Term & Health Watch Report (2017). Legal and General provides term life insurance for as low as £6 a month.
  • Vitality: Vitality is rated 5-stars by Defaqto, an award winning company with over 4 million clients. They offer a serious critical illness cover, covering more conditions than a traditional critical illness coverage.
  • Royal London: one of the cheapest companies out there, you can take out a policy from as little as 17p per day. Fixed premiums and terminal and critical illness cover are available.
  • SunLife: insurance policies start as low as £5 at SunLife, offering no medical exam options. SunLife primarily focuses on the Over 50's life insurance.
  • Liverpool Victoria (LV): holds an award for the best income protection and best service provider by LifeSearch. As well as, LV holds a Five Star award from Financial Adviser Service Awards.
  • AIG: AIG prides itself on being a family-orientated provider with access to the best doctors, a partnership with Winston’s Wish and the option to build your own policy.
  • Tesco Life: was awarded Best Direct Life Insurance Provider in 2014. Tesco Life Insurance offers life insurance policies, over 50's quotes and critical illness covers. As well as, they offer new parent policies for newborns, 100% free of charge.
  • Prudential: has 24 million customers and manages nearly £600 billion of assets as of December (2016). Prudential offer investment life insurance policies.

To get started, simply choose a company you prefer the most at the top of the page, and get yourself an instant, 100% free quote!

Frequently Asked Questions

How Can I find the Best Life Insurance Companies?

We have put together a list of the best life insurance providers out there. Hopefully, our reviews will help you select the best provider and policy for your individual needs.

Which Company is Best for Me?

It’s impossible to give a universal answer, as every customer is different. Read our independent, unbiased reviews and consider which company suits you best based on the kind of cover you’re looking for.

How Can I Get a Quote?

At Pure Cover, we aim to make life as easy as possible for you and we can give you a life insurance quote in seconds.