Author:Andrew Richardson

Read:10 mins

Review of Friends Life Life Insurance

Friends Life is a UK-based insurance provider that was founded in 2008 with the goal of consolidating the British life assurance and insurance industry. In 2015, they were acquired by Aviva, another major life cover provider in the UK. The company continues to operate its services under the name Friends Life, and they now have over 5 million customers worldwide. Read our Friends Life insurance review below.

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  • Global treatment option
  • Guaranteed monthly payments that won’t change
  • Slightly more expensive
  • Not as customisable as some providers

About Friends Life

The company offers regular life assurance and insurance coverage and a customized policy called Protect+ which can include critical illness cover and income protection. As part of Aviva, they’re part of the UK’s largest insurance provider.

How User-Friendly is Friends Life’s Insurance Buying Process?

When it comes to Friends Life Insurance buying process, it is all about the simplicity it offers. Friends Life understands that buying insurance can feel like navigating through a maze for many, and they’ve made it their mission to simplify the process. From easy-to-understand terms and conditions to clear pricing details, they’ve eliminated the jargon that often confuses more than it helps.

Not only that, but Friends Life’s website is easy to use, providing all the needed information at your fingertips. The application form is straightforward, allowing users to go through the purchasing process swiftly and efficiently. What is more, all documents are electronically represented, saving customers the hassle of dealing with excessive amounts of paperwork.

Friends Life Insurance Pricing: Value for Money?

Friends Life Insurance pricing is by no means the cheapest in the market. However, it’s important to remember that when it comes to insurance, the cheapest option isn’t always the best. Friends Life prides itself on delivering quality and comprehensive coverage that offers true value for money.

Not only does Friends Life offer competitive premiums, but they also demonstrate their commitment to their customers through their range of optional covers and benefits. From critical illness cover to income protection, these options allow policyholders to tailor their policy to their unique needs, ensuring they get the best value for their money.

Understanding Friends Life’s Insurance Policy Terms

Friends Life Insurance policy understanding is easy, thanks to the company’s commitment to transparency. Insurance policies are often flooded with complex terms that can be difficult to comprehend. However, Friends Life minimizes the use of technical jargon and provides clear, easy-to-understand explanations of their policy terms and conditions.

In addition, Friends Life pays close attention to ensuring that their clients are fully informed about the details of their policy. From what is and isn’t covered down to the smallest detail, Friends Life ensures that you know exactly what you’re getting into. This level of openness helps to build trust with their customers and ensures a fulfilling relationship.

A Look into Friends Life’s Insurance Customer Service

Friends Life customer service is nothing short of excellent. The team is committed to ensuring a positive experience for every policyholder, providing friendly and professional service throughout the life of the policy. From the moment you get in touch to discuss your insurance needs, they treat you like a valued customer rather than just another policy number.

The team at Friends Life firmly believe in the importance of understanding their customers’ needs, and they go the extra mile to build relationships with them. They handle inquiries and claims with sensitivity and efficiency, providing timely responses that are rich in clarity and comprehensiveness.

Friends Life’s Claims Process: Fast and Fair?

The Friends Life claims process is designed to be as stress-free as possible. The last thing you want when you’re dealing with a major incident is a complicated and lengthy claims process. Friends Life recognises this and has worked hard to ensure their process is efficient and empathetic.

Drawing upon the responsive customer service we mentioned earlier, Friends Life accompanies their clients every step of the way during the claim process. Thanks to their efficiently designed procedures and experienced claims team, Friends Life strives to process claims as fast as possible, paying out a highly impressive percentage of claims every year.

Customer Opinions on Friends Life Insurance Products

Friends Life customer opinions are overwhelmingly positive. Many customers commend the company’s user-friendly buying process and appreciate the transparency of their pricing and policy terms. Tips and advice offered by the customer service team have been highlighted by many clients as being extremely useful.

Critically, Friends Life is often praised for their quick and fair handling of claims, a deciding factor for many when choosing an insurance provider. Many clients also speak highly of the flexibility Friends Life offers by allowing them to customise their policies to best suit their needs, reinforcing the company’s innovative customer-first strategy.

The Strengths and Weaknesses of Friends Life Insurance

Every insurance company has its strengths and weaknesses, and Friends Life is no exception. One of the company’s major strengths is its clear and user-friendly buying process, which makes it easier for customers to apply for a policy. The company’s pricing and policy terms are transparent, allowing customers to make informed choices.

Nevertheless, no company is without its drawbacks. For Friends Life, these are fewer than the positives. Their costs may run slightly higher than other companies, which may deter those on a tight budget. While they offer an extensive range of cover options, some may find their offering too comprehensive, leading to confusion about which options are truly necessary.

The Coverage You Get with Friends Life Insurance

With Friends Life coverage, you get comprehensive protection that’s tailored to your personal needs. Among the standard elements that form part of their policies, Friends Life offers life cover, critical illness cover, and income protection. Friends Life has also considered the importance of mental health and provides coverage for mental health conditions – a move praised by many in the industry.

Further setting Friends Life apart is their child coverage option. This additional layer of protection allows parents to breathe easy knowing their children are covered should anything happen, bringing invaluable peace of mind to families across the UK.

Insurance Options: Our Honest Breakdown

Friends Life insurance offers a few different options for coverage. In addition to the following, they also offer a Protect+ plan. Protect+ allows you to review Friends Life insurance and customize, to a degree, what kinds of coverage options are included in your policy.

Life Cover

Friends Life insurance is regularly called Life Cover. You must be between the ages of 18-74 to apply, and monthly premiums start at £8.

You can choose from level term cover or decreasing term cover.

Level-term cover offers the option to receive a fixed lump-sum payout that does not decrease over time. You can choose a policy term between 5 and 40 years. Premiums are fixed throughout the term, and when your term ends, your coverage ends as well.

Decreasing term cover is also offered from 5 to 40 years. The lump-sum payout amount decreases each month until the end of the term when it reaches zero. Your premiums are also fixed with this policy.

Renewable Term Cover

Friends Life also offers renewable term cover, which gives you the flexibility to renew your premiums every 5 to 10 years. This is a great option if you’re unsure of the term length you’re looking for.

Once your initial term is over, you can decide to renew for either 5 or 10 years. Your premium may increase or decrease depending on your current life stage, but you will not be required to provide any further medical evidence.

Critical Illness Cover

Critical illness cover can be used as an add-on to your Friends Life insurance policy or purchased as a stand-alone cover. It is designed to pay out in the event that you should become critically ill, according to one of their pre-defined critical illnesses, and no longer be able to work.

This allows you to continue supporting your family and dependents even though your income has decreased. The critical illness cover is capped at £3,000,000 and includes children’s cover.

You must be under the age of 64 when your critical illness cover starts. You have to survive at least 14 days from diagnosis, and you may have difficulty being accepted for coverage if you already suffer from a critical illness. Hence, Friends Life insurance reviews your condition prior to providing their decision.

How Friends Life Insurance Stands Against Major Competitors

Friends Life vs Competitors is an encouraging comparison for the company. While they may not be the cheapest provider on the market, the level of protection, clarity of policy terms, and excellent customer service they offer undoubtedly set them apart from the competition. Their commitment to transparency and user-friendly buying process sets them ahead of many industry counterparts.

Additionally, their additional services like mental health coverage and child protection show Friends Life’s commitment to providing a comprehensive service. Although some competitors may match Friends Life in these areas, the company’s emphasis on customer service and speedy claims process gives them an edge in a highly competitive market.

Is Friends Life Insurance Worth the Investment?

So, is trading a higher premium for a comprehensive insurance policy from Friends Life worth it? Considering the long list of benefits that Friends Life Insurance offers, including accessibility, transparency, and a customer-centric approach, to name just a few, this company clearly offers an insurance product that is worth the investment.

Moreover, the peace of mind that comes from knowing that you or your family will be in safe hands, with expert support to guide you through a claim process, is often invaluable. Given these compelling reasons, the answer is a resounding yes. Friends Life Insurance is an investment worth considering.

Frequently Asked Questions(FAQ)

What sets Friends Life Insurance apart from other competitors?

Friends Life stands out due to their transparent and user-friendly buying process, excellent customer service and comprehensive coverage. They also offer additional services like mental health and child cover, which sets them apart.

Is Friends Life Insurance expensive?

While Friends Life Insurance might not be the cheapest on the market, they offer a wide range of covers that provide excellent value for money. The premiums’ costs are justified by the quality of service and comprehensive coverage they offer.

What does a Friends Life Insurance policy cover?

A standard Friends Life Insurance policy offers life cover, critical illness cover and income protection. Beyond these foundational elements, the company also provides coverage for mental health conditions and child coverage options.

How quick is the Friends Life Claims Process?

The Friends Life claims process is efficient and empathetic, aiming to process claims as quickly as possible. Speed aside, they also ensure the process is less stressful for customers, accompanying them at every step of the way during the claim.

Is investing in Friends Life insurance worth it?

Considering the comprehensive benefits provided by Friends Life insurance, their commitment to transparency and excellent customer service, the company offers an insurance product that is worth the investment.

We hope our Friends Life insurance review answered all your questions. Click the button below to get yourself a free quote now!

Andrew Richardson is a highly respected expert in UK life insurance, with over 25 years of industry experience. Holding an honours degree from the London School of Economics and being a Fellow of the Chartered Insurance Institute, Andrew has made significant contributions to the field, including developing ground-breaking life insurance products. Known for his ability to simplify complex life insurance concepts, he regularly shares his insights through articles and workshops, empowering people to make informed decisions about their life insurance needs. His commitment to client service, education, and staying at the forefront of industry advancements solidifies his reputation as a trusted and leading figure in UK life insurance.

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About Andrew Richardson

Andrew Richardson, an accomplished expert in UK life insurance, brings to the table a wealth of knowledge amassed over 25 years in the industry. Andrew holds an honours degree in Business and Finance from the London School of Economics and is a Fellow of the Chartered Insurance Institute. He has dedicated his career to ensuring his clients receive the best possible advice and solutions to safeguard their futures.

Embarking on his career in London’s bustling finance district, Andrew’s unique ability to unravel and simplify the complexities of life insurance policies became evident. This skill, coupled with his intuitive understanding of market dynamics, led him to hold high-ranking positions in some of the country’s most well-respected insurance firms.

Renowned for his industry-leading expertise, Andrew has shared his valuable insights through articles in prestigious publications such as The Economist, The Telegraph, and the Financial Times. He has significantly contributed to shaping public understanding of life insurance by presenting complex information in an accessible and digestible format.

Notably, as a former Director of Life Insurance Products at a top insurance company, Andrew played a key role in the development and launch of ground-breaking life insurance products. These innovative policies have since become industry standards, demonstrating the significant impact of Andrew’s work.

Andrew’s commitment to educating the public on life insurance doesn’t stop at his writing. He frequently conducts workshops and seminars throughout the UK, empowering individuals to make informed decisions about their life insurance plans. His ability to present complex information in a clear, easy-to-understand manner has made these sessions highly sought after.

Beyond his professional achievements, Andrew actively utilises his expertise to support charitable causes, offering his knowledge of life insurance to help non-profit organisations secure their financial futures.

Always at the cutting edge of industry advancements, Andrew continually upgrades his knowledge, ensuring he offers the most current, relevant, and reliable advice to his clients. His unwavering dedication to professional growth has cemented his status as an industry leader in life insurance.

Andrew Richardson is more than just an insurance expert; he is a trusted advisor, a visionary product developer, and an invaluable asset to anyone seeking guidance on their life insurance needs. His deep knowledge, innovative spirit, and tireless commitment to client service make him an irreplaceable figure in the UK’s life insurance landscape.

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Meet our authors

Amelia Thompson

Dr. Amelia Thompson is an esteemed expert in UK health insurance, with a career spanning over 25 years. A Cambridge graduate in Medicine and a Master's holder in Health Policy from the University of London, Amelia has made significant contributions to the field, notably in the development of consumer-focused health insurance products. Renowned for her ability to simplify complex concepts, she frequently shares her insights in leading publications and educational seminars. Her commitment to ethical practice, client service, and industry advancement makes her a trusted and influential figure in UK health insurance.

Andrew Richardson

Andrew Richardson is a highly respected expert in UK life insurance, with over 25 years of industry experience. Holding an honours degree from the London School of Economics and being a Fellow of the Chartered Insurance Institute, Andrew has made significant contributions to the field, including developing ground-breaking life insurance products. Known for his ability to simplify complex life insurance concepts, he regularly shares his insights through articles and workshops, empowering people to make informed decisions about their life insurance needs. His commitment to client service, education, and staying at the forefront of industry advancements solidifies his reputation as a trusted and leading figure in UK life insurance.

Benjamin Turner

Benjamin Turner is a highly regarded expert in UK funeral insurance, boasting a professional career that spans over 20 years. A University of Manchester graduate and a distinguished member of the Chartered Insurance Institute, Benjamin has significantly contributed to the field, notably in the creation of comprehensive funeral insurance products. Renowned for his ability to clarify complex concepts, he frequently shares his insights in leading publications and workshops. His commitment to client service, ethical practice, and industry advancement makes him a trusted figure in the UK funeral insurance landscape.

Jonathan Harvey

Jonathan Harvey is a distinguished expert with over twenty years' experience in the UK's life, health, and funeral insurance sectors. A Cambridge graduate and Fellow of the Chartered Insurance Institute, Jonathan has a proven track record in designing innovative insurance policies, and a strong reputation for making complex insurance matters comprehensible for the public. Known for his empathetic approach, he has helped thousands make informed decisions on their future security. Regularly contributing to leading publications and hosting educational workshops, Jonathan's commitment to client service and public education truly sets him apart in the insurance industry.


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