Published by Joe Davine on
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Get coverage from the best life insurance providers today

With hundreds of different insurers to choose from, finding the best life insurance provider can be a difficult task. That’s why we’ve used the knowledge we’ve gained from researching the UK’s top life insurers to give you the 10 we think offer the best policies and customer service, right here.

Here is a list of the UK's best life insurance companies in 2018:

List of the best life insurers overall, sorted by ratings
Rating Company Payout Age Quote
1 Aviva, Review 96% payout
during 2016
49 years
Maximum age for new cover
Get Quote >
2 Zurich, Review 97% payout
during 2017
83 years
Maximum age for new cover
Get Quote >
3 Legal & General, Review 98% payout
during 2017
77 years
Maximum age for new cover
Get Quote >
4 Vitality, Review 99% payout
during 2017
75 years
Maximum age for new cover
Get Quote >
5 Royal London, Review 99.1% payout
during 2017
60 years
Maximum age for new cover
Get Quote >
6 Sunlife, Review 100% payout
Claims according their website
85 years
Maximum age for new cover
Get Quote >
7 Liverpool Victoria (LV), Review 95% payout
during 2017
69 years
Maximum age for new cover
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8 AIG, Review 99% payout
during 2017
74 years
Maximum age for new cover
Get Quote >
9 Tesco Life, Review 98.9% payout
during 2017
Not accepting new customers Get Quote >
10 Prudential, Review 97.88% payout
during 2017
75 years
Maximum age for new cover
Get Quote >

Simply select a company for more information or to get a quote. If you need further information, or are looking for advice on how to choose between these top life insurance companies, then we have you covered. Keep reading and we’ll take you through everything you need to consider.

Here is a list of the top 10 providers of term life insurance

These are the best term life insurance providers, offering policies for increasing, decreasing, and level term:

Rating Brand Payout Age Quote
1 AA 98% payout
during 2017
77 years
Maximum age for new cover
Get Quote >
2 Legal & General 98% payout
during 2017
77 years
Maximum age for new cover
Get Quote >
3 Liverpool Victoria (LV) 95% payout
during 2017
69 years
Maximum age for new cover
Get Quote >
4 Royal London 99.1% payout
during 2017
60 years
Maximum age for new cover
Get Quote >
5 Scottish Widows 98.88% payout
during 2017
73 years
Maximum age for new cover
Get Quote >
6 Vitality Life 99% payout
during 2017
75 years
Maximum age for new cover
Get Quote >
7 Aegon 96% payout
during 2016
49 years
Maximum age for new cover
Get Quote >
8 Fortify 98% payout
during 2015
65 years
Maximum age for new cover
Get Quote >
9 The Exeter 91% payout
income protection in 2017
years
Maximum age for new cover
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The 8 leading providers of life assurance (whole of life)

Here are a list of providers that offer the best value policies for life assurance in the UK:

Rating Company Payout Age Quote
1 Aegon 96% payout
during 2016
49 years
Maximum age for new cover
Get Quote >
2 AIG 99% payout
during 2017
74 years
Maximum age for new cover
Get Quote >
3 Royal London 99.1% payout
during 2017
60 years
Maximum age for new cover
Get Quote >
4 Scottish Widows 98.99% payout
during 2017
73 years
Maximum age for new cover
Get Quote >
5 Vitality 99% payout
during 2017
73 years
Maximum age for new cover
Get Quote >
6 Zurich 97% payout
during 2017
83 years
Maximum age for new cover
Get Quote >
7 Canada Life Unavailable 74 years
Maximum age for new cover
Get Quote >
8 Legal & General 98% payout
during 2017
77 years
Maximum age for new cover
Get Quote >

The best 7 companies for critical illness cover

If you’re looking to cover your finances should you get seriously ill and be unable to work, here are the best providers specifically for critical illness cover:

Rating Brand Payout Age Quote
1 Aegon 96% payout
during 2016
49 years
Maximum age for new cover
Get Quote >
2 Aviva 96% payout
during 2016
49 years
Maximum age for new cover
Get Quote >
3 Legal & General 98% payout
during 2017
77 years
Maximum age for new cover
Get Quote >
4 Liverpool Victoria (LV) 95% payout
during 2017
69 years
Maximum age for new cover
Get Quote >
5 Royal London 99.1% payout
during 2017
60 years
Maximum age for new cover
Get Quote >
6 AIG 99% payout
during 2017
74 years
Maximum age for new cover
Get Quote >
7 Old Mutual Health 100% payout
during 2017
85 years
Maximum age for new cover
Get Quote >

The top 9 companies for over 50s life insurance

If you’re over 50 and looking for life insurance, then these are the providers who offer the best over 50s life insurance policies:

Rating Brand Payout Age Quote
1 AA 98% payout
during 2017
77 years
Maximum age for new cover
Get Quote >
2 Legal & General 98% payout
during 2017
77 years
Maximum age for new cover
Get Quote >
3 Liverpool Victoria (LV) 95% payout
during 2017
69 years
Maximum age for new cover
Get Quote >
4 Royal London 99.1% payout
during 2017
60 years
Maximum age for new cover
Get Quote >
5 Aegon 96% payout
during 2016
49 years
Maximum age for new cover
Get Quote >
6 AIG 99% payout
during 2017
74 years
Maximum age for new cover
Get Quote >
7 Fortify Insurance Solutions Limited 98% payout
during 2015
65 years
Maximum age for new cover
Get Quote >
8 Smart Insurance 99.7% payout
during 2016
79 years
Maximum age for new cover
Get Quote >
9 Sainsbury's Bank 98% payout
during 2017
80 years
Maximum age for new cover
Get Quote >

The top 8 mortgage protection providers

If you’re looking to cover mortgage payments for you and your family, then here’s a list of providers that offer the best policies for protecting your mortgage:

Rating Brand Payout Age Quote
1 Aegon 96% payout
during 2016
49 years
Maximum age for new cover
Get Quote >
2 AIG 99% payout
during 2017
74 years
Maximum age for new cover
Get Quote >
3 Liverpool Victoria (LV) 95% payout
during 2017
69 years
Maximum age for new cover
Get Quote >
4 Royal London 99.1% payout
during 2017
60 years
Maximum age for new cover
Get Quote >
5 Zurich 97% payout
during 2017
83 years
Maximum age for new cover
Get Quote >
6 3XD -% payout
63 years
Maximum age for new cover
Get Quote >
7 Best Insurance 90% payout
during 2017
55 years
Maximum age for new cover
Get Quote >

What should I look for in the best life insurance companies?

  1. The cover they offer
  2. Before thinking about the company you’re taking out a life cover policy with, the first thing you need to consider is whether they offer policies that suit your needs. These top life insurance companies all offer a wide range of options, but if you have a specific requirement from a policy, such as critical illness cover, then make sure to check it’s available.

  3. Payout percentage
  4. A good way to assess a life insurer is how often it pays out on its policies, as the last thing you want to happen is for your family to be deprived of the payout on a small technicality. Despite the widespread belief that life insurers often don’t pay out, the reality is that there are many with payout rates above 95%, so don’t settle for insecurity.

  5. Customer service
  6. The best life insurance companies should have the best customer service. You’re likely to be taking out a life coverage policy that will last for over a decade at least, so it’s definitely a good idea to make sure the company you’re dealing with has a good reputation for dealing with requests and questions from its customers.

  7. Flexibility
  8. It can be comforting to know that a company offers a degree of flexibility once you have taken out a policy. Nobody knows what the future holds, and you may get to a point where you want to lower or raise your premiums and amount of coverage, or to make adjustments like adding extra features to your policy. Some top life insurers’ policies are set in stone once signed, so if you’d rather have the option to make changes at a later date, find a company that allows this.

  9. Value for money
  10. This one’s a no-brainer: you want to find a company that offers you a good level of coverage at a reasonable price. But one thing to bear in mind is to remember that the definition of ‘a good level of coverage’ and ‘reasonable price’ depend on your circumstances; don’t be bamboozled into taking out more coverage than you need and always make sure you are confident you can afford your premiums in the long term.

  11. Additional features
  12. When picking between the best insurers out there, you’ll often find some great perks being offered when you take out a policy. These can range from quick online access to healthcare for you and your family, to free gifts and discounts at a variety of shops. Having a look at your options often means you can find some excellent deals hiding amongst different companies’ policies.

How can I tell if a company is right for me?

A good place to start when deciding on a top life insurance company is to consider their reputation. In today’s world of easily posted user reviews, it is easier than ever to see behind each company’s shiny ads and find out the experiences that their customers have had.

Of course, finding a great life insurance company has to be done in tandem with finding a great life insurance policy. A company with a brilliant reputation is no use to you if they don’t offer any policies that match what you’re looking for. When comparing top life insurance companies to find the best, make sure you’re comparing the ones that you can actually take out a policy with.

What kind of life cover policies can I get?

There are many different features you can add to life cover policies, such as critical illness cover, but policies largely fall into three types:

  • Level term
  • This means that you take out a policy for a set time (usually around 20 or 30 years), and both your premiums and benefit amount stay the same throughout. If you pass away during the term of the policy (before the 20 or 30 years have elapsed), then the cash benefit is paid to your family. If you live beyond the term, the policy ends and doesn’t pay out.

  • Decreasing term
  • Similarly to level term, a decreasing term policy is taken out for a set number of years and ends once those years have elapsed if you are still alive. Where decreasing term policies vary is that, while your premiums remain the same throughout the term, the benefit amount reduces. Decreasing term policies are designed to cover debts that fall over time, such as a mortgage.

  • Life assurance
  • Also known as ‘whole of life’, these policies insure you until you die as long as you keep paying the premium costs. They’ll either pay out a cash sum, or put your premiums towards an investment portfolio that pays out its value upon your death. Over 50s policies are life assurance policies aimed at helping cover the cost of your funeral or leave a little extra behind for your family once you’re gone.

Is it worth paying more to be covered by one of the best life insurance companies?

You don’t have to. Actually, you’ll find that it’s usually the top life insurance companies that are able to offer the best deals, particularly when it comes down to extras such as free gifts and perks.

How can I get covered by the best life insurance companies?

We can help you with that. Using our reviews you’ll easily be able to find the right policy for you, from the most reliable life insurance companies around.

We cut through all the advertising lingo to find out which top insurers really offer both the best policies and the best customer service out there. Click below to get a great quote now.