Life Insurance With a Free Gift

Get a little more when you take out a life insurance policy.

Many UK life insurers now offer new clients free gifts when taking out a policy. This decision to sweeten the deal has been driven by increased competition between life cover providers, but you’re probably wondering whether there’s a catch.

The answer across the board is no: life cover policies that offer free gifts don’t have any hidden extra charges. They really do offer you a complimentary bonus just for taking out a policy with the company. Don’t get distracted though, remember the amount of coverage a policy offers and its premium rate are still the main factors when it comes to life protection.

That being said, there are many great policies that come with free gifts if you know where to look. Here you can learn more about life insurance policies that come with free gifts, and get a quote to see if one is right for you.

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Is life insurance with a free gift actually worth it?

The answer to this question can be found by asking yourself: is the policy worth it? A free present is a great bonus, but don’t allow it to distract you from the details of a particular policy; you don’t want to end up with £1000s less coverage in exchange for a £150 gift card. Find yourself a great life insurance with a free gift policy for the best of both worlds.

Do all companies offer free gifts?

No, not every life insurer offers policies with free gifts. Larger insurance companies tend to have the ability to offer bonuses such as free gifts, whereas smaller providers can struggle to compete in this regard. If you’re looking for life insurance with free gift policies, these are the companies to look for:

What kind of gifts can I expect?

Gift cards

These are the most common form of free gift, and some companies will even give you a choice of what voucher you receive. Commonly the value of these offers ranges from £50 to £150 and includes shops such as:

  • Marks & Spencers
  • Amazon
  • Argos
  • Vouchers valid in many stores, such as LoveToShop.

Laptops, tablets and TVs

You will very occasionally find policies offering high-end items like a laptop, tablet/ipad, and TVs as free gifts, but from our research these are usually unavailable. There's a good trick if you’re on the lookout for a deal like this: take out a policy with a high-value gift card (from say Amazon or Argos) and then you can use that to buy or contribute to the cost of a pricey gadget.

Smartwatches/fitness gadgets

You can find life insurance policies with free smartwatches and fitness gadgets (such as fitbits). Well, almost free. These policies often work through having additional monthly payments, but setting the rate of these payments by along with how active you are. There’ll be different bands, but commonly if you hit your 10,000 steps a day across the course of the month, the extra monthly payment drops to £0. It’s a bit like taking out a payment plan tied to the activity of your lifestyle. You can find policies that offer either discounts or free options on products such as:

  • Apple watches
  • Fitbits
  • Garmin products
  • Misfit devices

Cinema Tickets

Life insurance policies with free cinema tickets generally work as reward schemes during the term of the policy rather than as a bonus when you take a policy put. Often they will be tied to policies that offer free smartwatches, and free cinema tickets are awarded for hitting a fitness goal (e.g. a certain number of steps) every week. With the right policy you can currently get two-for-one tickets at these cinema chains:

  • Vue
  • Cineworld

Half price gym memberships

Life insurance companies want you to be healthy, which is why you can find life insurance policies that get you up to half price on gym memberships. Some of the gyms that are part of such policies include:

  • Virgin Active
  • Nuffield Health
  • David Lloyd

Generic gifts

Different gifts are constantly being added to certain policies, and they come in a wide variety of forms. You’ll often see policies around that offer:

  • Nice stationary (e.g. Parker pens)
  • Branded mugs
  • Cuddly toys.

Different providers will offer different free gifts with their policies, so it’s good to shop around.

What’s the catch?

There isn’t one. Really. In fact you’ll find free gifts being offered by some of the largest insurance providers out there because they’re able to negotiate with large retailers to get great products to offer. This means that not only do life insurance with free gifts policies not have a catch, they’re often some of the best value policies around.

Who is eligible for cover with a free gift?

Anyone can take out a life insurance with a free gift. These policies have the same range of options you’ll find with standard life cover policies. Our reviews will help you find the best policies that you’re eligible for.

Can you get free gifts with over 50s insurance?

Yes, many over 50s life insurance policies offer free gifts when you sign up.The gifts on offer range from useful items, such as expensive pens, to vouchers worth over £100 which you can spend in a variety of shops.

Where can I find a policy with a free gift?

You can use Pure Cover’s reviews to help cut through all the jargon and find the best life insurance with free gifts. If you want to get a quote immediately, then you can go to to get an accurate quote online, or quickly fill in our form and we’ll get one of the best life insurers in the industry to call you within minutes to find you the perfect policy.