Author:Andrew Richardson

Read:13 mins

Review of Smart Life Insurance

Smart are an insurance provider that specifically focuses on life cover. As a result, Smart’s life insurance policies have many unique features you won’t find with most other providers. These include an automatic 5% increase in the benefit for each of the first 10 years of some policies and a complementary will kit to help you get your affairs in order.

Smart offer three different policies: Family Life Cover, Guaranteed Insurance for Life, and Personal Accident Insurance. All of these are available as the whole of life policies, and the Family Life Cover policy can also be taken out as a level-term policy.

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Pros
  • Guaranteed acceptance for UK residents aged 18-80
  • Covered for death by accident
  • Family Life Insurance was rated number 1 by Fairer Finance in 2017
  • Great offers, such as 10% cashback and a complementary will kit
  • Can add children’s cover to policies
  • Offer whole-of-life policies
  • No forms
  • No medical checks needed
Cons
  • Critical illness cover has to be added as an extra
  • Doesn’t cover you for self-inflicted injury in the first 12 months

About Smart Life Insurance

Smart life insurance policies are all provided through Scottish Friendly Assurance Society Limited – one of Scotland’s longest-standing life cover providers. Smart has a great reputation for customer service and offers three different life policies, which are all very flexible and can be changed after the start date for a fee.

How User-Friendly is Smart’s Insurance Buying Process?

If you’re a stickler for smooth and stress-free processes, you’ll enjoy the Smart Insurance buying process. Their website is straightforward and fairly easy to navigate, even for the tech unsavvy. In a world where time is of the essence, Smart Insurance understands this and ensures that purchasing a policy only takes a few minutes.

Moreover, Smart offers comprehensive information about their products. These are written in plain English, making it easy for clients to understand what they are buying into. This approach eradicates any fears of hidden conditions and proves that transparency is given precedence. So whether you’re a seasoned policy buyer or a rookie stepping into the insurance world, navigating their buying process won’t leave you pulling your hair out.

Smart Insurance Pricing: Value for Money?

Diving into the world of insurance, the pricing aspect can be a hard pill to swallow. However, with Smart, you don’t have to worry about this as their policies are reasonably priced. They offer a range of products to suit different budgets, making insurance accessible to everyone.

Smart Insurance pricing provides peace of mind without breaking the bank. Whether it’s life insurance, pet insurance, or funeral cover, the affordability of their products doesn’t compromise the quality of the coverage offered. Securing a policy with Smart not only makes financial sense but gives you value for your money.

Understanding Smart’s Insurance Policy Terms

Insurance jargon can be overwhelming—like navigating an undiscovered jungle. Luckily, Smart’s policies are written in an easy-to-understand language. They drop the complex insurance speak, making policies digestible for the average Joe.

Further, Smart Insurance policy understanding is made even easier with their detailed explanatory notes. They don’t just provide the surface skimming stuff, they explain each term in a manner that ensures you fully comprehend what is covered and what is not. In the unfortunate event, something happens, there won’t be any unwelcome surprises.

A Look into Smart’s Insurance Customer Service

Exceptional customer service is integral for any successful insurance company. Smart customer service merits applause. Not only do you get friendly and courteous responses, but their trained advisors also take the time to understand your needs and answer your questions thoroughly.

Availability is another advantage of Smart. Whether you want to modify your policy, submit a claim or have a query, their customer service advisors are ready and willing to help. Rest assured, they won’t leave you waiting for eternity in line or keep you on hold indefinitely. With Smart, expert advice is only a phone call away.

Smart’s Claims Process: Fast and Fair?

No one ever anticipates making an insurance claim. When you do, it’s a sigh of relief knowing your insurer handles claims swiftly. Smart’s processes are fast, efficient and transparent, making an otherwise tedious process less stressful.

Smart claims process is simplified to ensure customers don’t get wound up in complex requirements. Furthermore, Smart believes in total fairness when processing claims. This means that as long as you meet the agreed terms, there should be no hurdles in getting your payout. Fast and fair indeed!

Customer Opinions on Smart Insurance Products

Smart customer opinions offer glowing reviews. A vast majority of policyholders share their positive experiences and laud the company for being straightforward, transparent, and reliable.

Furthermore, client reviews equally paint a picture of how satisfied they are with the policy pricing and terms. The accessibility and affordability of Smart’s products are also commonly praised aspects. From these reviews, it’s clear to see that Smart has hit the right chord with its customers.

The Strengths and Weaknesses of Smart Insurance

Like any company, Smart has its strengths and weaknesses. Smart Insurance’s strengths and weaknesses are a reflection of its commitment to constant improvement and customer satisfaction.

One of Smart’s strengths is the accessibility and simplicity of their services. Their pricing, policy terms, and buying process are customer-friendly. However, a noted weakness is that they don’t offer a wide range of products. Despite this, the quality of the available services still remains high.

The Coverage You Get with Smart Insurance

Navigating the expansive universe of insurance coverage can be daunting. Fear not, for Smart coverage takes the worry off your shoulders. Whether it’s life insurance or pet insurance, Smart makes sure you are adequately covered.

Smart offers comprehensive protection without the unnecessary bells and whistles. With their policy, you can sleep easy knowing that your loved ones or furry friends are well-protected under the safety blanket of Smart’s insurance coverage.

Smart Life Insurance Options: Our Honest Breakdown

Smart’s three policies are Family Life Cover, Guaranteed Life Cover, and Personal Accident Insurance. All three offer competitive premium rates and some great benefits that are hard to find elsewhere. Smart has a 99% rating for service on Feefo, and they have 4/5 stars on money.co.uk, with 100% of reviews saying they would recommend the brand to a friend.

Smart have a policy for everyone aged 18-80, but each individual policy has different age specifications (see below for details). There aren’t any medical tests with any of their policies, and every applicant is guaranteed acceptance for the Guaranteed Life Protection and Personal Accident Insurance policies.

Both the Family Life Cover and Personal Accident Insurance policies offered by Smart Life Insurance also come with 10% cashback on your first year’s premiums. Your benefit amount will also increase with these policies for each of the first 10 years by 5% of your starting benefit (so if you have a starting benefit of £100,000, after the first 10 years it will have risen to £150,000). This option is only included if your Family Smart Life Insurance policy is age-based (this is explained in the next section).

All three policies have notable differences, which are all summarised and outlined for you below. But overall it is fair to say that Smart offers policies that are quite different to the ones you’ll find from standard insurance providers so they’re definitely worth a look compare to the deals you’ll find elsewhere.

Here are the details:

Smart Family Life Cover

Smart’s Family Life Cover is available to UK residents aged 18-64 and, depending on your age, can cover you for between £60,000 and £750,000. There are no forms or medical exams required, and in the event you are diagnosed with a terminal illness during the policy then 100% of the benefit will be paid in advance.

Critical illness, children’s, and accidental death cover can be added as extras to the Smart Life Insurance policy, and it’s possible to take out both single and joint policies. All policies also come with a complementary will kit and 10% cashback on your first year’s premiums.

You can select between two policy types within Smart’s Family life cover: age-based premium and fixed premium. An age-based policy lasts the whole of your life and your premiums gradually increase with your age. Fixed premium policies are term life cover policies with a constant premium rate and can be taken out for 10-40 years.

With an aged-based policy, your benefit amount will also increase with these policies for each of the first 10 years by 5% of your starting benefit. With a fixed premium policy, both your premiums and benefit will remain the same.

Age-Based Family Life Cover

  • UK residents aged 18-64
  • Start with lower premiums which then steadily rise as you get older – assessed each year at the anniversary of starting the policy.
  • Benefit amount by 5% each year over 10 years with no further health or lifestyle questions (a starting benefit of £100,000 will increase to £150,000 in the first decade).
  • Covered for the whole of your life with Smart Life Insurance.
  • 100% benefit paid if diagnosed with a terminal illness.
  • Flexible policy, but you have to pay a fee to make changes.
  • 10% of first-year premiums automatically paid back to you in cashback after completing a year of the policy.
  • Complementary will kit with every policy.
  • No forms – apply over the phone.
  • Cover from £60,000 to £750,000 depending on age.
  • Can add critical illness, children’s, or accidental death cover as extra.
  • Joint policies available.

Fixed Premium Family Life Cover

  • UK residents aged 18-64
  • Fixed premiums and benefits across the term of the policy.
  • Term life cover that can be taken out for between 10 and 40 years.
  • Cover from £60,000 to £750,000 depending on age.
  • 100% benefit paid if diagnosed with a terminal illness.
  • Flexible policy, but you have to pay a fee to make changes.
  • 10% of first-year premiums automatically paid back to you in cashback after completing a year of the policy.
  • Complementary will kit with every policy.
  • No forms – apply over the phone.
  • Can add critical illness, children’s, or accidental death cover as extra.
  • Joint policies available.

Guaranteed Life Insurance

Smart’s Guaranteed Life Cover is designed to help your loved ones with funeral expenses and any outstanding bills after you’re gone. The benefit amounts are lower than Family life protection, ranging between £2,000 and £20,000. You will be covered for accidental death from day one and if you die in an accident the Smart Life Insurance policy will pay 3 times the benefit amount.

Any UK resident between 30 and 80 is guaranteed to be accepted by Smart Life Insurance. It is a whole-of-life policy. Premiums stop when you’re 95, but coverage continues the whole of your life.

  • Guaranteed acceptance for UK residents aged 30-80.
  • Guaranteed Smart Life Cover from £3.57 a month
  • 3 times your benefit (up to £60,000) paid out if your death is the result of an accident.
  • The whole of life policy.
  • Benefits range from £2,000 to £20,000 depending on age and premiums.
  • No medical conditions.
  • Immediate accidental death cover, and cover for any cause of death after 24 months.
  • Premiums stop at 95 but coverage continues all of your life.
  • Flexible policy, but you have to pay a fee to make changes.

Click here to get your personalised quote today!

Personal Accident Insurance

Personal Accident Insurance is different to the other life products offered by Smart as it will only pay out if you die or get seriously injured in an accident. This policy is available for UK residents aged 18-69 and cover ranges between £30,000 to £500,000.

As with age-based Family Life Cover, your benefit amount increases in each of the first 10 years of the policy by 5% of your starting benefit (meaning a £100,000 benefit becomes £150,000 after the first decade). Also, if you take out a joint policy you can select individual benefit amounts for both people.

  • Guaranteed acceptance for UK residents aged between 18 and 69.
  • Cover from £7.67 a month.
  • Benefits between £30,000 to £500,000.
  • Benefit amount by 5% each year over 10 years with no further health or lifestyle questions.
  • No health questions when taking out a policy.
  • The benefit only pays out if you die or are seriously injured in an accident.
  • Can take out a joint policy, and have different benefit amounts for each person.
  • Complementary will kit is included with the policy.
  • Can add children’s cover to your Personal Smart Life Insurance Cover.
  • Flexible policy, but you have to pay a fee to make changes.

How Smart Insurance Stands Against Major Competitors

Smart vs competitors is a constant topic in insurance discussions. However, Smart holds its own firmly in the market.

One of their major strengths is their ability to offer high-quality insurance products at affordable prices, which competing brands often struggle with. Their customer service and claims processes are also of an exceptional standard making them a formidable player in the industry. Evidently, Smart’s reputation is not forged from thin air.

Is Smart Insurance Worth the Investment?

Finally, we come to the ultimate question: Is Smart insurance investment worth it? The answer resoundingly echoes, ‘Yes!’ They don’t just offer insurance, they offer peace of mind.

Considering their affordable pricing, excellent customer service, and transparent claims process, investing in a Smart Insurance policy is more than just worth it. It gives you a sense of security, ensuring you’re protected when fate inconveniently strikes.

Frequently Asked Questions (FAQ)

How easy is it to buy Smart Insurance coverage?

The Smart Insurance buying process is quite user-friendly. The website is straightforward to navigate, and purchasing a policy takes only a few minutes.

Do I get value for money with Smart Insurance?

Yes, Smart Insurance offers a range of products to cater to different budgets, providing peace of mind without breaking the bank.

Are Smart Insurance policy terms easy to understand?

Yes, Smart Insurance policy terms are written in simple language and explanatory notes are provided for better understanding.

What are customer opinions on Smart Insurance products?

Customer reviews echo satisfaction with Smart Insurance products, praising the straightforwardness, transparent and reliable service.

Is Smart Insurance worth the investment?

Yes, considering their affordable pricing, excellent customer service, and transparent claims process, investing in a Smart Insurance policy is worth it.

Smart Life Insurance: Conclusion

Smart Life Insurance provides three policies that are a little different to most other options from other companies. All of them have competitive premiums, great features, and are very flexible so you can find exactly what you’re looking for. If you’re looking for good coverage from a company with a fantastic reputation for customer service, then it’s worth going to Smart Life Insurance for a quote

Andrew Richardson is a highly respected expert in UK life insurance, with over 25 years of industry experience. Holding an honours degree from the London School of Economics and being a Fellow of the Chartered Insurance Institute, Andrew has made significant contributions to the field, including developing ground-breaking life insurance products. Known for his ability to simplify complex life insurance concepts, he regularly shares his insights through articles and workshops, empowering people to make informed decisions about their life insurance needs. His commitment to client service, education, and staying at the forefront of industry advancements solidifies his reputation as a trusted and leading figure in UK life insurance.

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About Andrew Richardson

Andrew Richardson, an accomplished expert in UK life insurance, brings to the table a wealth of knowledge amassed over 25 years in the industry. Andrew holds an honours degree in Business and Finance from the London School of Economics and is a Fellow of the Chartered Insurance Institute. He has dedicated his career to ensuring his clients receive the best possible advice and solutions to safeguard their futures.

Embarking on his career in London’s bustling finance district, Andrew’s unique ability to unravel and simplify the complexities of life insurance policies became evident. This skill, coupled with his intuitive understanding of market dynamics, led him to hold high-ranking positions in some of the country’s most well-respected insurance firms.

Renowned for his industry-leading expertise, Andrew has shared his valuable insights through articles in prestigious publications such as The Economist, The Telegraph, and the Financial Times. He has significantly contributed to shaping public understanding of life insurance by presenting complex information in an accessible and digestible format.

Notably, as a former Director of Life Insurance Products at a top insurance company, Andrew played a key role in the development and launch of ground-breaking life insurance products. These innovative policies have since become industry standards, demonstrating the significant impact of Andrew’s work.

Andrew’s commitment to educating the public on life insurance doesn’t stop at his writing. He frequently conducts workshops and seminars throughout the UK, empowering individuals to make informed decisions about their life insurance plans. His ability to present complex information in a clear, easy-to-understand manner has made these sessions highly sought after.

Beyond his professional achievements, Andrew actively utilises his expertise to support charitable causes, offering his knowledge of life insurance to help non-profit organisations secure their financial futures.

Always at the cutting edge of industry advancements, Andrew continually upgrades his knowledge, ensuring he offers the most current, relevant, and reliable advice to his clients. His unwavering dedication to professional growth has cemented his status as an industry leader in life insurance.

Andrew Richardson is more than just an insurance expert; he is a trusted advisor, a visionary product developer, and an invaluable asset to anyone seeking guidance on their life insurance needs. His deep knowledge, innovative spirit, and tireless commitment to client service make him an irreplaceable figure in the UK’s life insurance landscape.

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Meet our authors

Amelia Thompson

Dr. Amelia Thompson is an esteemed expert in UK health insurance, with a career spanning over 25 years. A Cambridge graduate in Medicine and a Master's holder in Health Policy from the University of London, Amelia has made significant contributions to the field, notably in the development of consumer-focused health insurance products. Renowned for her ability to simplify complex concepts, she frequently shares her insights in leading publications and educational seminars. Her commitment to ethical practice, client service, and industry advancement makes her a trusted and influential figure in UK health insurance.

Andrew Richardson

Andrew Richardson is a highly respected expert in UK life insurance, with over 25 years of industry experience. Holding an honours degree from the London School of Economics and being a Fellow of the Chartered Insurance Institute, Andrew has made significant contributions to the field, including developing ground-breaking life insurance products. Known for his ability to simplify complex life insurance concepts, he regularly shares his insights through articles and workshops, empowering people to make informed decisions about their life insurance needs. His commitment to client service, education, and staying at the forefront of industry advancements solidifies his reputation as a trusted and leading figure in UK life insurance.

Benjamin Turner

Benjamin Turner is a highly regarded expert in UK funeral insurance, boasting a professional career that spans over 20 years. A University of Manchester graduate and a distinguished member of the Chartered Insurance Institute, Benjamin has significantly contributed to the field, notably in the creation of comprehensive funeral insurance products. Renowned for his ability to clarify complex concepts, he frequently shares his insights in leading publications and workshops. His commitment to client service, ethical practice, and industry advancement makes him a trusted figure in the UK funeral insurance landscape.

Jonathan Harvey

Jonathan Harvey is a distinguished expert with over twenty years' experience in the UK's life, health, and funeral insurance sectors. A Cambridge graduate and Fellow of the Chartered Insurance Institute, Jonathan has a proven track record in designing innovative insurance policies, and a strong reputation for making complex insurance matters comprehensible for the public. Known for his empathetic approach, he has helped thousands make informed decisions on their future security. Regularly contributing to leading publications and hosting educational workshops, Jonathan's commitment to client service and public education truly sets him apart in the insurance industry.

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